THE ONLY RAINBOW THAT MATTERS
Like clockwork on June 1, most brands can be seen wrapping themselves in rainbows for the month. But Skittles, a brand known for it’s iconic Rainbow does things a little differently. Draining the color from their logo and candies to celebrate the only Rainbow that matters. For this years “Give the Rainbow” campaign we added a splash of color by partnering with 5 Queer artists to share how they “see the rainbow”.
We created little films that brought each artists work to life around them as they shared their stories.
And built an immersive site experience via a QR code on pack to learn about the artists and discover more about thier work.
