HOLIDAY RAGE ROOM EXPERIENCE
Club Crackers believes in the magic of impromptu social hangs. But the staged, manufactured social perfection clogging our feeds is a barrier to casual hosting.
So we created a holiday themed Rage Room for Club and the entire Kelloggs Cracker Portfolio, a first-of-its-kind, cathartic experience, where friend groups could smash all hosting expectations until nothing but the pure fun of being together is left.
We staged beautifully appointed, over-the-top vignettes for the public and our influencers to destroy. Each focused on entertaining and embodied the exhausting standards that are brought to holiday entertaining.
With 1.4 million total engagements and over 1,000,000 impressions delivered organically the program was a smashing success.