#Baking4BideN
During the 2020 election I launched @Baking4Biden creating over-the-top, intricate and expertly shot sweet treats each week in the months leading up to Nov 4. Friends, family and like minded bakers got in the game - submitting their own creations. I put paid support behind the posts in swing states and developed a true appreciation for the complexities of paid media strategy.
When I started the project I could not have predicted that Biden himself would post one of my creations on his instagram account, calling me “one smart cookie”!
