FIERCE MY FACE
CRAVE, a premium ancestral pet food brand wanted an awareness-driving campaign that delivered on their wild equity, tying dogs’ primal nature to their wolf ancestry. We partnered with a dog-loving “wolf pack” of beauty influencers and celebs and asked consumers to tap into their wild side. Showing us their best wolf-inspired look for the chance to to live like a wolf with a complete den makeover, along with a year’s supply of CRAVE.
We challenged people to show us their best wolfed-up looks and the competition was FIERCE.
