Mean Stinks
Right around the time that girls start wearing deodorant bullying also often becomes an everyday reality. Whether they are the victim or a bystander or perpatrators, most girls will experience the anxiety of bullying at some point in their lives. Secret deodorant asked, “What if girls weren’t afraid? What if the brand could help empower girls to say enough is enough?”
CANNES
Live Event - SILVER
ONE SHOW
Social Media, Communities - BRONZE
CAF NATIONAL
Social Good - SILVER