BESTIE BOWLS
During the pandemic lockdown homebound pet parents bonded with their dogs while ordering a ton of delivery. So when CESAR launched Wholesome Bowls, a new product offering that looked good enough for humans. Our job was to convince those humans to consider purchase and trial.
We partnered with Postmates to play into the delivery trend and offer our homebound pet and pet parent a unique, shared dining experience. One that would appeal to our target’s aesthetics and deliver a duo of bowls (for dog and human) curated to hero the new product and make the CESAR brand’s “shared-life” ethos sing.
The delivered meal-duos included a Wholesome Bowl for dogs and a human bowl exclusively created by Jeff Mauro (Food Network host, chef & author), a natural partner and spokesperson with an organic interest in food and spending time with his dogs.
